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Part D - Economic Sectors
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Chapter De - Distribution
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Table Group De482-537 - Advertising
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Daniel M. G. Raff
Table De523-526 - Newspaper advertising expenditures: 1950-2001
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De523
De524
De525
De526
Total
Retail
National
Classified
Row
Year
Million dollars
Million dollars
Million dollars
Million dollars
1
1950
2,070
1,175
518
377
2
1951
2,251
1,259
529
463
3
1952
2,464
1,411
537
516
4
1953
2,632
1,455
606
571
5
1954
2,685
1,539
607
539
6
1955
3,077
1,755
712
610
7
1956
3,223
1,808
768
661
8
1957
3,268
1,835
738
665
9
1958
3,176
1,802
724
650
10
1959
3,526
2,014
774
738
11
1960
3,681
2,100
778
803
12
1961
3,601
2,053
744
804
13
1962
3,659
2,103
722
834
14
1963
3,780
2,211
702
867
15
1964
4,120
2,344
773
1,003
16
1965
4,426
2,429
783
1,214
17
1966
4,865
2,645
887
1,333
18
1967
4,910
2,760
846
1,304
19
1968
5,232
2,919
889
1,424
20
1969
5,714
3,166
943
1,605
21
1970
5,704
3,292
891
1,521
22
1971
6,167
3,565
972
1,630
23
1972
6,939
3,964
1,062
1,913
24
1973
7,481
4,245
1,049
2,187
25
1974
7,842
4,563
1,105
2,174
26
1975
8,234
4,966
1,109
2,159
27
1976
9,618
5,668
1,342
2,608
28
1977
10,751
6,241
1,472
3,038
29
1978
12,213
7,023
1,541
3,649
30
1979
13,863
7,845
1,770
4,248
31
1980
14,794
8,609
1,963
4,222
32
1981
16,527
9,686
2,258
4,583
33
1982
17,694
10,390
2,452
4,852
34
1983
20,581
11,841
2,734
6,006
35
1984
23,522
12,784
3,081
7,657
36
1985
25,170
13,443
3,352
8,375
37
1986
26,990
14,311
3,376
9,303
38
1987
29,412
15,227
3,494
10,691
39
1988
31,197
15,790
3,821
11,586
40
1989
32,368
16,504
3,948
11,916
41
1990
32,280
16,652
4,122
11,506
42
1991
30,349
15,839
3,924
10,587
43
1992
30,639
16,041
3,834
10,764
44
1993
31,869
16,859
3,853
11,157
45
1994
34,109
17,496
4,149
12,464
46
1995
36,092
18,099
4,251
13,742
47
1996
38,075
18,344
4,667
15,065
48
1997
41,330
19,242
5,315
16,773
49
1998
43,925
20,331
5,721
17,873
50
1999
46,289
20,907
6,732
18,650
51
2000
48,670
21,409
7,653
19,608
52
2001
1
44,317
20,690
7,005
16,622
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